A MEETING of members of Social and Behavioural Communication Change (SBCC) and Media Action for Family Planning, held on Wednesday, in Anambra Broadcasting Service (ABS) complex, Awka, Anambra State capital, has noted that family planning is of benefit to everybody and should be supported by all.
The meeting, organised by The Challenge Initiative (TCI), is part of efforts to engender a robust relationship with media outlets and develop messages to discourage poor uptake of family planning methods in the state which has resulted to rising cases of women dying due to unplanned pregnancies.
The TCI Programme Coordinator in the state, Aneotah Egbe said it was important to mobilise the inputs of the practitioners towards breaking down the message of family planning so that women of reproductive age can understand and adopt them.
According to him, although women are at the centre of family planning because they carry the pregnancies, if couples don’t plan to have the number of kids they can take care of and when they want it, the children, due to lack of care, can turn out to negatively affect the society through their actions, resulting in lack of social peace which affects everyone.
He explained that the media practitioners were chosen because of the strategic roles they play in shaping opinions.
The state coordinator, Media Action for Family Planning, Mrs Franca Madike, said apart from producing stories on family planning, the joint media forum would provide situational report on family planning and identify government responsibilities in providing needs of community members in the sector.
The TCI Demand Generation Officer, Onyedikachi Ewe, highlighted some of the factors driving the poor uptake of family planning in the state, noting that a change in the people’s perception of family planning will improve the present situation, while Mrs Ify Unachukwu of ABS lectured participants on ‘How We Can Reach Our Beneficiaries Through the Media.