… hunt for mega-deal to match rivals
CHELSEA have ended their shirt sponsorship deal with Yokohama Tyres, as they seek a new megabucks partner.
The Blues have had the Japanese company’s logo emblazoned across their shirts since signing a £200million five-year deal back in 2015.
At the time the partnership was the second most lucrative shirt deal in the Premier League, only topped by Manchester United’s with Chevrolet.
The American car company pay an eye-watering £53million a season to have their logo displayed on the Red Devils’ shirts.
After five very successful years with Yokohama as Chelsea’s Official Shirt Partner, the Japanese company is continuing the great relationship we have as our Official Global Tyre Partner.@YokohamaCFC— Chelsea FC (@ChelseaFC) January 24, 2020
Since Chelsea entered their deal with Yokohama Tyres, Arsenal, Liverpool and Tottenham have all signed new agreements that have seen their shirt sponsorships match the Blues’.
Stamford Bridge chiefs were said to have entered talks with the tyre company over possibly extending a deal back in October.
But no agreement for a like-for-like extension could be agreed.
Yokohama Tyres will remain involved with the Blues, however.
They will now be involved as Chelsea’s “Official Global Tyre Company”.
As they seek a new shirt sponsor, the Blues hope to get closer to what United are earning.
Chelsea also currently earn £60million-a-year from kit manufacturers Nike.
Again, this figure is dwarfed by Man United, with the Red Devils receiving £75million-a-season from Adidas.
But now even that deal has been blown out of the water, with Liverpool recently agreeing a staggering £80million-a-year agreement – also with Nike.