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Creative economy offers hope for Anambra’s future



JUDGING from what is obtainable in advanced economies of the world; one will quickly agree that the new pillar of Anambra State Government’s socio-economic development, after the four-year tenure, that ushered in the second tenure of Chief Willie Obiano administration; creative economy, is timely and a proactive match in the right direction.
Looking at those holding key positions in the state government, one will discover that  the journey has been long and fruitful, especially it concerns key policy makers and those implementing them. Without their persistence, commitment and creativity, a major contribution to uplifting the state’s economy would not exist. Our respect and affection to the governor, Chief Willie Obiano, and his team equals our gratitude!
After all, Modern Management by Professor Samuel C. Certosees innovation as “the process of taking ideas and turning them into useful products, services or method of operation”. To him, these ideas are the result of creativity, the prerequisite to innovation.
Again, the learned scholar sees “Creativity as the ability to combine ideas in a unique way or to make useful associations among ideas. In essence, creativity provides ideas for quality improvement in organization and innovation puts ideas into action”
The recent call by the Commissioner for youth Empowerment and Creative Economy, is timely. Youth leaders were called in all the local government areas of the state to meet in a summit at Awka. Efforts could be geared towards using the opportunity to cross-fertilise ideas necessary to fuel innovations which are plentiful.Efforts of the gathering could also be ability to assemble the right group of creative talents.
Roger Dawson in his book: ‘Secrets of Power Negotiating’ in a topic: ‘keeping your uniqueness alive’, revealed that “when visiting Rome a few years, I was particularly overwhelmed by a statue of Michelangelo’s in St Peters cathedral – the Pieta, which depicts the dead body of Christ lying in his mothers’ arms. To see the original is a breath taking experience. Until I saw that statue, I didn’t fully understand a mother’s love for her son”
The author informed that “there is a magic that exists in the original work of art that can never be duplicated. That people at lawn forest once went to incredible lengths to duplicate the pieta.
They went to exactly same marble quarry outside of Florence where Michelangelo worked as a young man and, having found a duplicate block of marble, used a new process to scientifically reproduce the original statue.
Nobody can say that there is a centimeter difference between the two and yet, there’s no comparison. The original in Rome glows with the touch of the master’s hand.”
Really, the thinking of our able governor of his pillar of development – creative economy is to leave a legacy of his administration when his tenure ends. Arguably,”has broadened our perspective, by demonstrating the value of truly integrated thinking and behaviour, by underscoring the importance of a total and balanced view of management’s job”, said Richard tanner Pascale and Anthony G. Athos in their book: The Art of Japenese Management – Applications for American Executives.
Learned scholars, Richard tanner Pascale and Anthony G. Athos, Graduate School of Business Administration, Haward University, insightfully noted,” we tend to be blind to our assumptions when we are locked inside them.
One way of breaking out of this prison of perception is by contrasting our assumptions with those of other cultures. Japan is a natural candidate with a very different historical, cultural and religious tradition, she has demonstrated considerable prowess as highly sophisticated industrial power.”
To draw the curtain on the need for our youths to be serious and in our state, match like pro-active managers,let me quote from Roger Dawson again, – “We live in a world of four billion people and yet, we seem unique and as incapable of duplication as that work of art. And yet, we seem so intent on destroying our own uniqueness with an obsession to be like everyone else.
The longshoreman who quits his job to write books of philosophy or the singer who decides he’d rather sail the Pacific Ocean shouldn’t be news – a lack of conformity should be the norm of human behaviour, the thing that separates us from the rest of creation”
Roger Dawson, further revealed “that twentieth century master of creativity, Walt Disney, always bubbled over with new innovative ideas. In later life, when he headed giant corporations, his executives tried to squeeze and pummel him into the corporate mold, without success.
They were particularly bothered by his habit of publicly discussing his latest ideas before his corporations could implement them.
“Our competitors will steal the idea”, they would cry. “Don’t worry,” he’d reply. I can think them up faster than they can steal them”
The author, also revealed that “a great game to play for creative thinkers is: what would you do with your life if you only had six months to live, money was not object, and health no problem? Would you continue to work at your current job? Would you live in the same city?
Would you spend your time with the same circle of friends? If the answer’s no – why not examine your life? You’re not getting any younger you know!
In this connection, our youths should get up now, be inspired to take calculated risks and bet on their creative potentialities.



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