Feels Nike is sending wrong message by using Kaepernick for Ads campaign
ONE of the top sport sponsoring manufacturing of sport wears, Nike decided to make one of NFL most controversial sportsman, Colin Kaepernick as an ambassador. Kaepernick is the NFL quarterback whose decision to kneel during the national anthem sparked a national controversy in solidarity with protest of multiple police shootings of unarmed black men.
US President, Donald Trump, Tuesday said Nike was sending “a terrible message” with an advertising campaign featuring Colin Kaepernick.
“I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent,” Trump said in an interview with the Daily Caller.
“There’s no reason for it.”
Trump, who has frequently railed against the decision by NFL players to kneel during the anthem, acknowledged in the interview that the company had “certain freedoms to do things that other people think you shouldn’t do.”
Meanwhile, some protesters have been burning their Nike shoes, investors sold shares and some consumers demanded a boycott after the footwear and apparel maker launched an advertising campaign featuring Kaepernick.
But the brand recognition that comes with the campaign may be just what the company wanted, and marketing experts predicted it would ultimately succeed.
While some fans praised Kaepernick and other players who joined him in kneeling as patriotic dissenters, critics led by US President Donald Trump blasted the protesters as ungrateful and disrespectful.
In the immediate backlash against the campaign, announced on Monday, Nike shares fell nearly 4 per cent at one point on Tuesday and closed down 3.2 per cent.
Calls for a boycott fed social media buzz about the campaign. There were 2.7 million mentions of Nike over the previous 24 hours, the social media analysis firm Talkwalker said at midday, an increase of 135 per cent over the previous week.
After his protests, Kaepernick could not find a job for the 2017 season and sued the National Football League, accusing owners of colluding to blackmaill him. He is still without a team.
Nike has sponsored Kaepernick since 2011 and said he will be one of several faces for a campaign marking the 30th anniversary of its “Just Do It” slogan.
The ad refers to Kaepernick’s loss of NFL income with the quote: “Believe in something. Even if it means sacrificing everything.”
Some who were offended by the choice posted social media pictures of Nike shoes they had set on fire or socks with the Nike swoosh cut out.