By Chuka Nnabuife

BUSINESS is about profit and loss but the success of an enterprise is not strictly about how much it made in fiscal gains or lost in monetary terms.

Stanel Farm Market
Stanel Farm Market

The new ultramodern retail venture set up by Stanel Group in Awka, Anambra State buttresses this notion. All through last Christmas and New Year season, the firm proved that it understood the value of integrity and good name. Amid the on-going petrol scarcity, the firm sold daily and at N145 per litre pump price. The quality of product did not drop – nor with the measure. Though the daily queues were long, they dutifully sold until the day’s ration finished.

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They were so religiously committed to the chore that a colleague, Dr. Onyeka Ibezim whom I met severally at the queues once enthused: I am so happy with what these guys are doing (amid the fuel scarcity)… at least I am sure of what they sell to me and the measure they serve.

For me, Stanel has used the odd opportunity of the harsh time to burrow into the minds of the people of Anambra. That is how business that understands the value of integrity and credibility bursts into the lead amid competitions.

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